Operative

HIGH LEVERAGE THINKING.

LOW RESOURCE REQUIREMENT.

HIGH LEVERAGE THINKING.

LOW RESOURCE REQUIREMENT.

HIGH LEVERAGE THINKING.

LOW RESOURCE REQUIREMENT.

Small orgs face big pressure.

Priorities compete.

Markets keep moving.

There isn't a playbook.

Fresh perspective can change the game.

New inputs lead to new insights.

A different question simplifies things.

But the solution
has to fit.

But the solution has to fit.

You have a business to run.

Time is scarce.

The work better be meaningful.

OPERATIVE IS
MADE FOR THIS.

Hello. I'm Eric. Operative is me.

Hello. I'm Eric.
Operative is me.

I've spent twenty years turning high complexity, low clarity, and tight constraints into inspiring plans and repeatable results.

I believe in starting from the very beginning, that everything impacts everything else, that the War on Cognitive Bias is winnable, and that we do our best work when we're having fun.

I've spent twenty years turning high complexity, low clarity, and tight constraints into inspiring plans and repeatable results.

I believe in starting from the very beginning, that everything impacts everything else, that the War on Cognitive Bias is winnable, and that we do our best work when we're having fun.

Here's my LinkedIn if you'd like details.

Of course, freelance consulting isn't novel. Operative is:

Here's my LinkedIn if you'd like details.

Of course, freelance consulting isn't novel. Operative is:

My experience becomes your advantage.

Hundreds of products, dozens of markets, a Very Famous Cup, a pack that saves lives with sand.

Information is now abundant. Judgement is not.

My experience becomes your advantage.

Hundreds of products, dozens of markets, a Very Famous Cup, a pack that saves lives with sand.

Information is now abundant. Judgement is not.

I'm not here to waste your time.

I'm here for the challenge. Honestly. I want to do work that needs doing, then go away.

Inflated timelines and vendor lock-in don't interest me any more than they interest you.

I'm not here to waste your time.

I'm here for the challenge. Honestly. I want to do work that needs doing, then go away.

Inflated timelines and vendor lock-in don't interest me any more than they interest you.

Better, faster, cheaper. Finally.

Operative is heavily invested in new methods. The "pick two" adage is out of date.

Straight AI output has marginal value. Human output iterated at warp speed doesn't.

Better, faster, cheaper. Finally.

Operative is heavily invested in new methods. The "pick two" adage is out of date.

Straight AI output has marginal value. Human output iterated at warp speed doesn't.

RELENTLESSLY USEFUL.

RADICALLY FLEXIBLE.

RELENTLESSLY USEFUL.

RADICALLY FLEXIBLE.

RELENTLESSLY USEFUL.

RADICALLY FLEXIBLE.

If there's work we should do together, there's no reason we can't. Operative has no rules around minimums or scope.

We can work on the entire picture, dive into a specific problem, or focus upstream if business and brand foundations need a look.

For example:

If there's work we should do together, there's no reason we can't. Operative has no rules around minimums or scope.

We can work on the entire picture, dive into a specific problem, or focus upstream if business and brand foundations need a look.

For example:

You're building something new.

You want to add capabilities, install process, and chart the course ahead.

But you’re not landing the plane to rebuild it.

You want more performance.

Buyers demand insights you don’t have. Prototypes don’t match intent. Go-to-market is pants-on-fire.

And it all takes too long.

You need a deliverable, fast.

Rigor for a big decision, cohesion for a board presentation, an output that's proven elusive.

Things are stuck and you're not sure why.

Output can be a product map, a sequencing plan, a segmentation, a diagnostic, a pitch deck, whatever else the situation calls for.

Traditional billable hour hurdles need not apply.

Output can be a product map, a sequencing plan, a segmentation, a diagnostic, a pitch deck, whatever else the situation calls for.

Traditional billable hour hurdles need not apply.

SAY HELLO,
GET FREE IDEAS.

I know, I know. Milk. Free. Cow. Whatever.

After every call that fits, I send my read on the situation. Researched, free, no slop.

Worst case, you invested an hour and got an outside view.

If we never talk again, no hard feelings. If we do, we're already rolling.

And yes, working with me makes more sense than reverse engineering the cow.

I know, I know. Milk. Free. Cow. Whatever.

After every call that fits, I send my read on the situation. Researched, free, no slop.

Worst case, you invested an hour and got an outside view.

If we never talk again, no hard feelings. If we do, we're already rolling.

And yes, working with me makes more sense than reverse engineering the cow.